AIROTCIV by victoria Content & Social Media Management

AIROTCIV by Victoria social media & content
In-house social media strategy and content for a national clothing brand and its Virginia Beach boutique
April 2026–present | MarketingManager

Situation
AIROTCIV by Victoria is a national clothing brand with a boutique in Virginia Beach. After I photographed the brand’s April 2026 runway show, I took on its social media and content as Marketing Manager.

What I did
I lead social media strategy and content for two accounts with 18K+ combined followers, assisting in the planning phase, recording and editing reels and photos. Beyond social, I manage email marketing, assist in ideation and execution of product launches, and I coordinate the boutique’s Shopify POS, pop-ups, and brand activations.

Result
One of our two Instagram accounts’ following grew 20% in six months, adding 500+ followers.